I just got back from Wharton's Marketing Conference and one of the panels on product placement got me thinking about innovative ways that companies are interacting with consumers and promoting their brand message. In an era of TIVO and DVR where it is easy to skip commercials, and more and more consumers are utilizing the web to access content it is necessary for companies to be interactive, disruptive and engaging in their message.
Sprint is partnering with Heroes/NBC this season to deliver what I think is a really interesting and effective media campaign. Each Heroes episodes features a short Sprint-sponsored mini-series called "Slow Burn." A new Slow Burn episode is delivered each week at the beginning of one of the commercial breaks. Below is a clip of one of the episodes:
What makes the campaign effective are the multiple interactions with the Sprint brand. A full Sprint TV commercial reinforces the brand message, and online Sprint is the only advertising sponsor.
Comments