It's official! Luxury brands are embracing social media as a way to engage with customers. Burberry leveraged the success of The Sartorialist to create a platform to share photos of regular people in the iconic trench. The Art of the Trench lets users share and rate images, promoting the brand through word of mouth.
WWD had an article today about fashion companies finally coming to terms with the need to embrace social media that highlights Art of the Trench.